Asylumental

Deeply Rooted Design Solutions.

Hey, I'm Dustin. I'm a UX/UI design and product management student based in Chilliwack, BC. I make intuitive products for the real world. My unique experiences allow me to create products for people who often get left out. Outside of class, I grow strange and wonderful ideas under the Asylumental name.

See what I'm designing Enter The Asylum
Based in
Chilliwack, BC
Studying
UX/UI Design, BCIT
Product Management, UBC Sauder
Dustin, looking off to the side, outdoors among autumn trees

Open to opportunities

Work

Currently growing

My first case studies are taking root at BCIT. Follow along as each one grows from research into a finished prototype.

Research complete

Intro to UX/UI

Getting to Shambhala without a car

Shambhala is BC's biggest and longest-running music festival. For someone who doesn't drive and lives with mobility constraints, planning the trip means digging for shuttle, camping, and accessibility details scattered across the website, Q&A pages, and social media.

I created a persona, Titus Holmes, and mapped his current journey from first hearing about the festival to checking in on site. The map shows where the experience breaks down and who could fix each problem.

  • One home for transport and accessibility info. Scattered logistics were a pain point in almost every phase.
  • Show the full cost and bundle the trip. Combining ticket, shuttle, and camping removes the biggest source of doubt.
  • Digital tools for a smooth arrival. An arrival guide and entrance lanes on the ticket protect the high point of the trip.
  1. Brief
  2. Persona
  3. Journey map
  4. Wireframes
  5. Prototype

Just started

EquipAbility

A mobile app and responsive website to help people with mobility impairments find, compare, and order the right medical equipment.

Coming soon

Information Architecture

How I reorganized a confusing structure so people could find what they needed.

Experience

Where I've led

Before design school, I spent years building and running online communities, gaming guilds, and crypto projects. That's where I learned to find the right people, get them on the same page, and turn ideas into something real.

  1. 2026 – Now

    Founder & Community Leader

    Orange Cats Being Orange Cats · Facebook group

    An existing group by the same name was being overrun by bots and harmful content, and its owner had gone quiet. I rebuilt it from scratch with safety and community at the centre: automated admin rules to keep bots out, engagement posts twice a week, and a milestone post every time 200 new members join. It grew to over 85,000 members in one summer.

    Now designing the group's first merch launch.

    Community growthTrust & safetyAutomationProduct launch
  2. 2006 – 2026

    Guild Founder & Community Leader

    Insane Asylum · Online gaming guilds

    Founded and led my guild, Insane Asylum, and grew it into a Discord community that spanned many games over 20 years. In each game I usually grew it into a top 5 guild, and often top 3, by recruiting the right people, organizing the group, teaching newcomers how to get up to speed, and creating methods to keep players active and invested in the goals of the guild.

    Community growthTeam leadershipTeaching
  3. 2021 – 2024

    Business Development Manager

    Reward Miner Coin

    Found and pitched partners, built relationships with other projects, and negotiated collaborations that grew the project's reach.

    PartnershipsStakeholder relationsNegotiation
  4. 2021 – 2022

    Founder

    FlappyFloki · Play-to-earn game

    Launched and built a play-to-earn crypto game from the first idea: concept, roadmap, community, and partnerships.

    IdeationProduct launchRoadmapping
  5. 2020 – 2021

    Lead Admin

    XEEB

    Led the admin and moderation team, set community guidelines, and kept members informed and engaged through launches and updates.

    Team leadershipCommunicationCommunity ops
Strengths Community buildingStakeholder relationsBusiness developmentTeam leadershipTeaching & mentoringIdeationNetworking
Design tools FigmaUser researchInformation architectureAccessibility

Ward 13 · Creative work

The Asylum

a safe place to be insane.

This is where my other work lives: clothing, art, inventions, music, and stories. No brief, no client, and no rules about how strange it gets.

Cell 01

Apparel

Asylumental clothing and festival gear.

Cell 02

Art & Crafts

Handmade pieces, painting, and creative experiments.

Cell 03

Inventions

3D-printed products and prototypes.

Cell 04

Sound

Music production and DJ sets.

Cell 05

Worlds

Screenwriting and worldbuilding.

Check yourself in

About

How I got here

Before design, I spent 15 years as a trade worker and contractor. On the side, I fixed cars, built online communities, and produced music. All of it taught me the same thing: if something is confusing, people give up on it.

Contracting also taught me to work with clients, budgets, and deadlines, and to plan a job properly before it starts. Now I'm bringing that into UX/UI design at BCIT and product management at UBC Sauder. I like the messy early part best, when you're talking to people, mapping out what they need, and finding the simplest way to give it to them.

Long term, I want to lead products from idea to launch. Asylumental is where I practise that on my own ideas. The rest of the time, I'm a dad of three.

Contact

Let's make something

LinkedIn