I created a persona, Titus Holmes, a 39-year-old avid festival goer who doesn't drive and has mobility constraints. He wants to go, but every step of planning asks him to hunt for answers that should be easy to find.
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Case study · Research complete
Getting to Shambhala without a car
Shambhala is BC's biggest and longest-running music festival. For someone who doesn't drive and lives with mobility constraints, planning the trip means digging for shuttle, camping, and accessibility details scattered across the website, Q&A pages, and social media.
- Brief
- Persona
- Journey map
- Wireframes
- Prototype
Persona
Meet Titus
Journey map
Where the trip breaks down
I mapped Titus's current journey across five phases, from first hearing about the festival to checking in on site: discovery, consideration, purchase, preparing, and travel and arrival. The map shows where the experience breaks down and who could fix each problem. Select either artifact to see it full size.
Opportunities
The biggest fixes
- One home for transport and accessibility info. Scattered logistics were a pain point in almost every phase.
- Show the full cost and bundle the trip. Combining ticket, shuttle, and camping removes the biggest source of doubt.
- Digital tools for a smooth arrival. An arrival guide and entrance lanes on the ticket protect the high point of the trip.
What's next
Into wireframes
Next, I'm turning these opportunities into wireframes, then a prototype to test with festival goers who don't drive.
Contact
Let's make something
dustin@asylumental.com